How To Attract Clients Without Hard Selling

Effective Practice Growth Strategies For Intellectual Property Lawyers, By Eria Odhuba

Why IP Legal Services Professionals Need To Build Effective Web Marketing Strategies

As an IP legal services professional, do you keep holding off from doing any proactive marketing until some time in the future when you think you will be ready (i.e. have more time/money to spend on marketing)? If your answer is yes, then this post is for you, because your web marketing strategy is suffering as a result.

First of all, you need to get something clear. Everything you do is marketing.

It is not something you decide to tag on to your IP legal services expertise as and when you want to. The way you interact, the contact experiences you provide, the communications you make…everything you do should be done in a way that demonstrates your leadership within target niches, and ability to provide the information and IP legal services prospects are looking for.

When you have this mindset, you stop pigeonholing web marketing as an activity to be done at a specific time.

A percieved lack of time is one of the key reasons many marketing activities or campaigns fail, and is probably why many IP legal services professionals don’t proactively seek new ways to market their businesses. Simply put, any marketing that is subsequently done tends to be sporadic, inconsistent, lacks depth (i.e. too much emphasis on selling and does not really give prospects enough information to encourage them to buy from you) or lacks breadth (i.e. only uses one channel to the market and ignores the many other offline and online routes to market).

If you are in this position, you need to get yourself out of this rut.

As we come to the end of 2010, the worst thing you should do is decide to simply attend more networking or industry events, do ‘one-off’ email or letter campaigns before the year closes or convince yourself to wait and see how conditions are in 2011.

You need to proactively use new methods to develop a web marketing strategy that helps prospects know you better, and to get your clients feeling great about choosing you in the first place. You need an online business model that everyone in your IP legal services practice buys into and supports, which is based on building a position of leadership within target niches, providing free information to gain the trust of those you want to attract, and having a system that gives you the time to combine client attraction activity with core legal services.

There is no quick fix available to give you the growth you want. Getting your new online business model working effectively takes time. However, once you get it up and running, you will find it easier to test new campaigns, build a sales funnel that gives you a better idea of how quick your business can grow, and give you the time to provide a great IP legal service to clients that want to work with you because they trust you.

If you want to know how to use The Magneto Effect to build an effective web marketing strategy and attract an endless stream of clients or prospects to you, sign up for the FREE 7 day video series. I promise you, everything I have mentioned above will be explained in more detail, and you will never think of web marketing in the same way.

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