The following sentence has condemned so many businesses to low growth, sometimes death, because of how it has been interpreted:

If a man can write a better book, preach a better sermon, or make a better mousetrap, than his neighbor, though he build his house in the woods, the world will make a beaten path to his door.” Ralph Waldo Emerson

For many people, this makes perfect sense – you just create a product or service that is better than what your competitors provide, and prospects will naturally flock to you. However, this does not work for most businesses. Here is why:

Firstly – people simply have too much choice for most products or services. With that choice comes confusion as to what the best options are. If you don’t grab someone’s interest immediately, they will simply look elsewhere because they are busy and can’t be bothered to listen to what you say.

Secondly – prospects and customers are not interested in you, but in the results of the services you provide.

Thirdly – you need to make people aware of the benefits they will get from the services you provide. You have to enter their minds first, and show them how you will improve their lives. You have to educate and inform first, and the sales follow.

This website has one goal: To help you attract high-quality clients by focusing relentlessly on the steps required to capture your prospects’ attention, find out what they really need, educate them on how to solve their problems, build good relationships with them, and get them asking you for your Intellectual Property legal services because they trust you to eliminate their fears and frustrations. Simple really…

Eria’s articles focus on various aspects related to that specific goal, and give an introduction to the principles that underpin The Magneto Effect.

How To Create A Roadmap To Get More High Value Managed Services Revenue

How To Develop An Effective Contact Strategy That Leaves You Time To Deliver Great IP Legal Services

Why Providing Free Information Relevant To Your Target Market Is A Sure Way To Grow Your IP Legal Services Business

Your IP Legal Services Prospects Are Talking To Themselves Again – Do You Know What They Are Saying?

How To Create Awesome Marketing Collateral That Gets Responses

How To Increase Your IP Legal Services Revenue By Focusing On The Top 20% Of Clients You Deal With

Using Seminars To Convert Hot IP Legal Services Prospects Into Clients

How to Get IP Legal Services Prospects To Respond Quickly To Your Offers

If You Are So Good, How Come You Don’t Get Enough Leads

Can Your Intellectual Property Legal Services Business Really Deal With More Clients?

Why The Legal Services Act Is A Great Opportunity For IP Lawyers To Grow Their Practices

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